Professional Introduction
A brief overview of my marketing philosophy and strategic approach
Strategic Marketing Leadership
How data-driven insights and creative execution deliver sustainable business growth
Professional Experience
A decade of leadership driving growth in Nigeria's most dynamic sectors
Senior Digital Marketing Manager
SwiftPay FinTech Solutions | Lagos, Nigeria
Leading digital transformation and growth initiatives for Nigeria's fastest-growing mobile payment platform.
- Directed the successful relaunch of core mobile payment product, achieving 2M+ downloads in first six months
- Managed annual marketing budget of ₦500M, optimizing allocation across channels for maximum ROI
- Built and mentored a high-performance team of 6 marketing specialists across content, SEO, and performance marketing
- Increased B2C user acquisition by 40% quarterly through optimization of performance marketing channels
Marketing and Brand Manager
GigaCom Nigeria (Telecom) | Abuja, Nigeria
Developed and executed integrated marketing campaigns for new product launches and market expansion.
- Developed and executed integrated campaigns for new 5G home broadband product launch
- Conducted market segmentation studies identifying untapped consumer niches across 3 geopolitical zones
- Managed agency relationships (creative and media buying), ensuring alignment with brand guidelines and KPIs
- Grew market share in B2B SME segment by 18% through targeted content and partnership strategy
Communications Officer (NYSC)
Federal Ministry of Information | Rivers State, Nigeria
Managed public relations and strategic communications for key government initiatives.
- Managed PR and internal communications for 5+ key government initiatives
- Designed and distributed press releases and media kits to local and national news outlets
- Developed crisis communication protocols that improved response time by 60%
Marketing Intern
Unilever Nigeria Plc. | Lagos, Nigeria
Supported brand team with market research and competitive analysis for key consumer products.
- Assisted brand team with comprehensive competitor analysis
- Monitored social media trends providing insights that informed product positioning
- Contributed to market research that identified new consumer segments worth ₦200M in potential revenue
Education & Core Competencies
Academic foundations and specialized skills driving marketing excellence
Academic History
Master of Science (M.Sc.) in Marketing Communications
Pan-Atlantic University (PAU), Lagos, Nigeria | 2016
Focused on integrated marketing strategies, digital transformation, and consumer behavior analytics.
Key Courses
Integrated Marketing Communications (IMC), Digital Strategy, Consumer Behavior Analysis, Market Research, Brand Management
Dissertation
The Efficacy of Influencer Marketing on Youth Consumer Trust in the Nigerian Telecom Industry
Bachelor of Science (B.Sc.) in Mass Communication
Covenant University, Ota, Ogun State, Nigeria | 2014
Second Class Upper Honors. Specialized in strategic communications, media relations, and public affairs.
Core Competencies
Digital Marketing
Strategy & Analysis
Tools & Platforms
Leadership
Certifications
Strategic Execution Roadmap
A proven framework for driving marketing transformation and sustainable growth
Foundation
Objective: Re-evaluate Core Brand Positioning
Conduct deep customer interviews and comprehensive competitive analysis to refine brand positioning for maximum market impact.
Key Deliverables & KPIs
• Updated Brand Bible and Messaging Guide
• Customer journey mapping
• Competitive positioning matrix
Acceleration
Objective: Drive High-Value Customer Acquisition
Launch targeted performance marketing campaigns across multiple channels to accelerate growth and market penetration.
Key Deliverables & KPIs
• 3 targeted performance campaigns
• 25% increase in MQLs
• ROAS maintained at $4.5:1+
Optimization
Objective: Maximize Customer Lifetime Value (CLV)
Implement automated nurture sequences and referral programs to increase retention and drive organic growth.
Key Deliverables & KPIs
• 10% reduction in churn
• 5% increase in repeat purchase rate
• 15% increase in referral revenue
Performance Analytics
Data-driven insights showcasing marketing impact and growth trajectory
Executive Testimonials
Endorsements from senior leaders and industry peers
David Okafor
CEO, SwiftPay FinTech
"Chioma transformed our marketing approach from tactical to strategic. Her leadership in our product relaunch delivered 2M+ downloads in six months—exceeding targets by 40%."
Amina Suleiman
Marketing Director, GigaCom
"Working with Chioma was transformative for our B2B segment. She increased our market share by 18% through innovative partnerships and content strategy that resonated with SMEs."
Chukwuma Eze
Brand Manager, Unilever
"Even as an intern, Chioma demonstrated exceptional analytical capabilities. Her competitor analysis work provided insights that shaped our product repositioning strategy."
Connect With Me
Let's discuss how strategic marketing can drive your organization's growth
Phone
+234 909 876 5432
Mon-Fri, 9AM-5PM WAT
chiamaka.eze@email.com
Response within 24 hours
Location
Lagos, Nigeria
Available for projects nationwide
Professional Profiles
Awards & Recognition
2023 Nigeria Digital Marketing Leader of the Year
Marketing Edge Awards
2021 Best FinTech Campaign Execution
SwiftPay Internal Excellence Award
Chartered Member
National Institute of Marketing of Nigeria (NIMN)